Pink in October
Wednesday, September 28, 2011 at 7:34PM 
I walked into Michael's yesterday to get some Halloween crafts for my monsters and I was stopped dead in my tracks upon entering. Placed right in the entrance, there was a large display of pink. Pink ribbons, pink socks, pink stickers, pink duct tape, pink pins, pink printers. This list can go on and on but I quickly scooted by. I knew this was going to happen. I know Breast Cancer Awareness month is coming up, but I couldn't help feeling like I was being used.
Pinkwashing is a term coined by BCAction in 2002 to describe a company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures, and/or sells products that are linked to the disease.
Let me tell you, when I had the dreaded disease, I wasn't lovin' pink. I was scared for my life. I couldn't relate to pink or the pink ribbon. I was my own person, surviving. Even months after, when I did the Komen race, I felt a little uncomfortable about the ribbon thing. During the race, the love, support, and community that I was surrounded by was beyond powerful. If that is what pink does than rock on but clearly that is not all.
Much of the pink ribbon and products was popularized by the editor of Self magazine and EsteeLauder companies. They want you to buy and support makeup labeled pink and in return, pennies of their profits would go to the cure. Meanwhile, those who thought they were doing good and supporting the cause were actually heading home to slather makeup onto their face which was full of toxic chemicals. The same chemicals that have been linked to breast cancer. It would be funny if it weren't so so awful. I am guilty of selling (when I worked for a certain cosmetic company) and buying into it. This was before I really thought about my actions and if they were harmful. Shoot, I felt like a hero. Now I realize, not so much.

According to The Campaign for Safe Cosmetics, they have repeatedly asked Avon, Revlon, and Estee Lauder companies to sign the Compact for Safe Cosmetics, a pledge to remove chemicals linked to cancer, birth defects, learning disabilities and other harmful health impacts from their products. These companies have been unwilling to make this public commitment.
Once again, here is a list from the Campaign for Safer Cosmetics, of chemicals to stay clear of that are commonly found in makeup and beauty products.
- · Parabens
- · Phthalates
- · Fragrance
- · Nonylphenols
- · Sunscreen chemicals
- · Isobutane
- · Ethoxylated compounds
- · Metals
- · Petrolatum
- · Toluene
- · Triclosan
Ugly right. This is why I switched to a green lifestyle and I am happily selling from a compassionate, clean, non-toxic company 100% Pure. You get the quality without compromising your health.
Now don't get me wrong. I think companies that shed light on such a horrible disease and help raise money to go to a cure is ah-mazing, but not when they are using that to make money with their toxic product. Do us a favor and just write a check donating to the cause rather than trying to profit off of a product.
How about you do me a favor and think. First and foremost, think about your health. Do you feel right? Has there been anything nagging you? Get it checked! No point in waiting. Early detection is key. October, Breast Cancer Awareness month should be more focused on health and not necessarily pink products.
Second, think about the product you are about to purchase in the name of breast cancer. Does "Buckets for a Cure" from KFC really help support breast cancer? Does eating a cup of growth hormone rBGH induced yogurt help? What about pink cosmetics? Pink lipstick? Gloss? How about buying some pink alcohol? Or better yet, pink energy drinks.
October is an important month.... because it is my husband's birthday and my favorite holiday, Halloween. Kidding aside, considering how many women (and now men) are being diagnosed with breast cancer each year, we need all the reminders we can get about the seriousness of breast cancer. Discovering it early is critical. Listen to your bodies and check yourself ladies!
On a side note, my friend and fellow blogger asked if I would write my testimonial. I was happy to share. If you care reading about how I was diagnosed and what it was like for yours truly at that time, please visit her blog at www.heathnutblogg.wordpress.com. I think her topics are fascinating. Talk about a health nut!
breast cancer,
cosmetics,
pink,
pinkwashing,
toxic in
BEAUTY,
HEALTH,
LIVELEARN 



